English website pages are available. Books, papers and formal documents remain Chinese sources.
WISERUNION / SELECTED WORK
From the perspective of corporate goals,
to delivery in complete sets.
From specific projects, see how strategy, brand and digital experience are connected.
Form results that can continue to be used.
CASE 001 / Brand and communication stage results Baiyifeng Group PERSONAL BRAND / KNOWLEDGE PLATFORM
Two website practices by the same owner: one organizes branding and platform entrance, and the other undertakes research, reading and long-term content maintenance.
weitengfei.com
Website and brand portal have been deliveredOrganize the personal introduction and brand entrance, so that the domestic cover, international content station and WISER platform have a clear division of labor, forming a digital facade that can continue to be maintained.
View projects and results
yutengfei.com
Content platform and maintenance process have been deliveredOrganize research, papers, manuscripts and work records into a content platform, connect columns, full text and associated reading, and establish a maintenance method for sustainable editing and review.
View projects and resultsBoth sites belong to Wei Tengfei's personal-brand project and represent different delivery contexts. Each case includes archived pages and an account of the work.
From strategy sorting to brand and digital touchpoint construction
As touchpoints for partners, clients and the public increase, strategic propositions need coherent content and a consistent visual language.
Strategy and brand expression, VIS and store SI concepts, digital official website and summit communication are connected into a set of brand assets that can continue to be maintained.
Delivery record October 2026
SELECTED DELIVERABLES
From digital portal to space and communication,
Click to directly enter the corresponding work in the case.
Digital official website DIGITAL EXPERIENCE
A desktop and mobile website presenting the group, ecosystem, industries and brand culture.
Official website delivery archive in October 2026
View the official website results
Store Space SPATIAL IDENTITY
Covering 60, 120 and 240㎡ reference store types, organizing display, service and brand display.
AI-assisted conceptual design · Non-real scenes and construction drawings
View space concepts
Summit Communication CAMPAIGN CONTENT
Five 20-second short films and one 150-second main film, complete with cover, narration and subtitles.
Contains AI creative suggestions · Non-conference on-site recording
View communication worksSTART WITH YOUR GOAL
Start with goals, existing materials, and initial scope,
Discuss branding, content and implementation that are right for you.