BRAND & MARKET COMMUNICATION

Brand and
Marketing

Let corporate value be understood,
Let brand expression go to the market.

Connect positioning, vision, content and communication to help enterprises form a consistent brand expression and promote market actions that are prepared, divided, and reviewed.

Organize brand promotion needs View specific delivery

Brand positioning Content production Promotion and execution

BRAND EXPRESSION STUDIO Expression structure diagram

FROM VALUE TO VOICE01—03

let value
be seen

Clear claim
consistent expression

01 / POSITION Brand positioning

02 / EXPRESSION Vision and content

03 / REACH Marketing communications

Based on real business, establish your own brand language.

S12 / Brand and marketing services There is a basis for positioning ／ Systematic expression ／ Promotion is planned

A CLEAR BRAND. A COHERENT VOICE.

Starting from the existing business value,
Let the market understand better.

From the first sentence of the brand,
Establish clear and consistent communication across your website, content and marketing actions.

01 / CLARITY

Explain the value of the brand clearly

Sort out customer concerns, business differences and factual basis, and transform complex products and cooperation models into understandable brand propositions.

02 / CONSISTENCY

form a consistent expression

Let the visuals, official website, white paper and communication content be connected with each other, reduce the number of people speaking in their own words, and allow the team to have sustainable brand materials.

03 / EXECUTION

Promote planned communication

Organize content, channels and activities around the target audience, clarify resources and division of labor, and use execution records and feedback to support next-step judgments.

01 / YOUR STARTING POINT

What you need most now,
Which brand problem is being solved?

Choose the starting point closest to your current stage,
Let’s see what can be done in the first round.

BUILD THE FOUNDATION

First tell who you are, then decide how to be seen.

New businesses, new platforms or new projects need to enter the market. First make it clear who it is for and what value it provides, and then form a unified name expression, vision and core content.

Are the target audience and brand positioning clear?
Do the vision, white paper and official website use the same set of expressions?
What materials and channels are needed for the first round of release?

Initial Delivery Direction

Brand positioning and VIS / Core narrative and content package / Preparation for launch

WORKING OUTLINE Working method instructions

A common branding script

01 Service objects and core values
02 Brand proposition and expression
03 Visual specifications and application directions
04 Official website, white paper and introduction materials

Confirm the expression and scope item by item based on actual business and information.

02 / WHAT WE WORK ON

From the brand direction,
to every expression on the market.

Judgment, creativity, production and coordination are completed by personnel.
Determine the first phase of work around the problems you need to solve.

Brand positioning

Find core values worth remembering

Sort out the business facts, target audience, differences and brand proposition, so that the team can form a common understanding of the brand expression.

Positioning draft · Brand proposition · Information caliber

Brand and visual design

Let every touchpoint present the same brand

From LOGO, VI (visual identity system) to space, community materials and demonstration materials, unify the presentation of the brand in different scenarios.

LOGO and VI specifications · Application design · Editable files

Commercial materials and official website expression

Explain complex business clearly and with evidence

Based on the business, operating data and approved systems provided by the enterprise, organize the business plan, model system PPT, white paper and official website copy.

BP and demonstration materials · Official website copy · Business and system description

Media content and video

Make core information suitable for different communication scenarios

Produce press releases, special content and video scripts around communication themes, and organize design, production and version review as agreed.

Manuscripts and materials · Video scripts and finished films · Content scheduling

Media and KOL collaboration

Choose appropriate communication channels around your audience

Compare channels and content adaptation, coordinate media distribution, KOL cooperation and AMA communication, confirm resource conditions, release arrangements and execution records.

Channel plan · Cooperation and communication · Release and execution records

Event planning and promotion execution

Make a market action well prepared and followed up

Plan release, communication and promotion activities, coordinate agenda, materials and personnel division of labor, and organize event feedback and follow-up actions.

Activity plan · Implementation arrangements · Feedback and review

03 / TANGIBLE DELIVERABLES

The cooperation is over,
Form brand materials that the team can continue to use.

Complete brand building and business communication case, combined according to your goals. Select the required modules from below, the quantity is for reference configuration, and the final scope is confirmed before cooperation.

BRAND & COMMUNICATION KIT Composable delivery

ONE BRAND.
A SHARED LANGUAGE.

A set of brand foundations,
Various commercial expressions.

Positioning → Vision → Content → Communication

Brand identification and scene application Market and cooperation materials Business and Institutional Demonstration Article and official website design Video and animation Compilation and handover of results

Composable modules: 6
Reference Delivery Item: 27
Advance stage: 4

Copywriting and design, script and production are listed separately. Modules can be combined, or existing finalized materials can be used to individually agree on design or production.

Understanding information and acceptance

Expand to view the delivery, and continue to adjust after adding the request.

01 Brand identification and scene application 4 reference deliveries

Keep your brand consistent from logo to offline touchpoints.

01
LOGO design
Reference: 1
Final logo, vector source file, transparent PNG, black and white version and instructions for use.
02
VI system construction
Reference: 1 set
Standard colors, fonts, blank spaces and prohibited specifications, office, publicity, clothing and derivatives application templates.
03
Operation center space design
Reference: 1 set
The plane, renderings, dimensions and construction documents of the brand wall and business display area; production and installation will be confirmed separately.
04
Community and event materials
Reference: 1 set
Editable design and production files for clothing, hats, banners and flags; physical production to be confirmed separately.

02 Market and cooperation materials 8 reference deliveries

Clearly explain the project value, cooperation requirements and business rules.

05
Project-value poster copy
Reference: 10 copies
Write the title, body and action entry around the brand, business, customer value and development plan.
06
Project-value poster design
Reference: 10 photos
Produce a series of posters according to the final copy, and deliver editable files and high-definition images.
07
Market guidance poster copywriting
Reference: 5 copies
Write copy based on goals such as brand awareness, service consultation, cooperation application or event registration.
08
Market guidance poster design
Reference: 5 photos
Adapt the size according to the release channel, and check the contact information, QR code and mobile portal.
09
Cooperate to recruit long graphic copywriters
Reference: 1 copy
Explain the recruitment targets, cooperation value, access requirements, responsibilities, application and exit arrangements.
10
Cooperate to recruit long picture design
Reference: 1 photo
Design the long drawing according to the confirmed cooperation policy, and deliver the source file and mobile-readable version.
11
System description long graphic copy
Reference: 1 copy
Organize approved orders, delivery, settlement, after-sales and cooperation rules into external instructions.
12
System description long picture design
Reference: 1 photo
Convert the finalization system into a visual process and check the subject, amount, node and version.

03 Business and Institutional Demonstration 4 reference deliveries

Prepare materials for business cooperation, internal training and capital communication.

13
Business plan (BP) manuscript
Reference: 1 copy
Organize enterprises, markets, business models, operating data, teams, development plans and fund uses; distinguish between facts, plans and forecasts.
14
Business plan (BP) design
Reference: 1 copy
Convert the final content into subject relationship, business process and milestone diagrams, and deliver them in editable PPTX and PDF.
15
Model system PPT manuscript
Reference: 1 copy
Based on existing models and systems, explain the division of labor, customer value, service processes, cooperation roles and common problems.
16
Pattern system PPT design
Reference: 1 copy
Develop training and collaboration instruction presentations, delivered in PPTX and PDF, consistent with other institutional materials.

04 Article and official website design 4 reference deliveries

Let the company use the same brand language for introduction and daily communication.

17
Daily publicity articles
Reference: 4 articles
You can edit the article, title, picture suggestions and factual sources. The topic selection shall be confirmed according to the actual business progress.
18
In-depth brand articles
Reference: 1 article
Based on interviews, business cases and operating data, explain corporate value, business synergy and development logic.
19
Official website copywriting
Reference: 1 set
Column structure, page copy and clear action entry; number of pages and language range are confirmed separately.
20
Official website UI design
Reference: 1 set
Desktop and mobile phones can edit UI files and interactive annotations; website development, deployment and operation will be confirmed separately.

05 Video and animation 6 reference deliveries

Use images of different lengths to present corporate value and business logic.

21
15 seconds short video script
Reference: 6 copies
Pictures, narration, subtitles, music suggestions and time allocation, each focusing on a theme.
22
15 seconds short video production
References: 6
Produce a series of MP4s based on the final script, and unify brand subtitles, opening credits, and contact information.
23
Corporate video script
Reference: 1 copy
3-5 minutes of storyboards, narration, shooting list and material sources, and the planning content is clearly marked.
24
Corporate video production
Reference: 1
3-5 minutes of finished film and subtitles, real material is given priority; actual shooting, dubbing and project file scope will be confirmed separately.
25
MG animation script
Reference: 1 copy
3-4 minutes of storyboards and dubbing, explaining the model with verified subject relationships, business flow and capital flow.
26
MG animation production
Reference: 1
3-4 minutes of finished film and subtitles, animation, graphics and VI consistent; production specifications and engineering documents will be confirmed separately.

06 Compilation and handover of results 1 reference delivery

Organize the results of the selected modules into searchable and updateable data packages.

27
Delivery package
Reference: 1 set
File according to external publicity, business cooperation, internal training and capital communication, with directory, version date, applicable audience, file format and update person in charge, distinguishing external and internal versions.

This is a reference deliverable catalogue. Website copy and UI do not include development or launch. Business plans, policy graphics and presentations use existing business information and approved content. Professional business-model, governance-policy or listing-path design requires a separate agreement.

04 / WAYS TO WORK TOGETHER

First choose the appropriate direction of cooperation,
Then determine the scope and budget.

You can start from the brand foundation,
It can also be organized around a round of promotion or continuous dissemination.

01 / FOUNDATION

Brand infrastructure

First complete the positioning, visual and core expression.

For a new brand or an enterprise aligning its existing brand expression.

Business and audience sorting
Brand positioning and VIS
White paper, official website and introduction materials
First-round Content Preparation

02 / CAMPAIGN

Special marketing

Organize actions around a launch or market goal.

For defined promotional tasks such as product launches, market entry or partner recruitment.

Promotional themes and content scheduling
Media manuscripts and video materials
Media, KOL and event coordination
Execution record and stage review

03 / CONTINUITY

Continuous content and communication

Let brand content and market communication continue to advance.

For enterprises with established brands that need regular content and organized communication.

Phased Communication Plan
Core content is continuously updated
Channel collaboration and release arrangements
Feedback report and plan adjustments

The above is the direction of cooperation. Production, delivery, external channels and activity expenditures are confirmed separately; costs, cycles, revision rounds and delivery scope are subject to formal agreement.

05 / FROM BRIEF TO DELIVERY

From a unified basis,
to item-by-item acceptance and handover.

Each stage clearly defines the output, review and next step,
Get the business and executive teams working in the same direction.

01
Shared Foundations
Check the corporate entity, business relationship, audience and facts, and confirm or adopt the brand positioning, LOGO and VI.
Positioning draft / Company introduction / Visual foundation
02
Establish a copywriting system
Compile posters, BPs, system demonstrations and official website manuscripts according to the selected modules, and confirm the content and factual caliber respectively.
Final copy/Business description/Audit record
03
Design and script confirmation
Produce materials, demonstration materials and official website UI, confirm short videos, promotional videos and animation storyboards and materials.
Design files/storyboards/production arrangements
04
Production, acceptance and handover
Complete the production according to the approved scripts and materials, check the files and entries item by item, and deliver the catalog and version list.
Completed film and agreed source files/acceptance list/data package

PREPARE TOGETHER

Prepare applicable information first

Prepare according to the selected module. Existing materials can be reused. Operating, financial and capital information are only confirmed when necessary for the production of corresponding materials.

Enterprise entities, brand names, trademarks and business relationships.
Actual products and services, operating data, cases and publicly available factual basis.
Business model, cooperation system, order process and approved rules.
Photographs, person information, shooting locations and pictures, music, and font authorization.
Audience, channel, page and language, size, duration and horizontal and vertical format requirements.
Information provider, reviewer, final approver and person in charge of release.

CHECK BEFORE HANDOVER

Check item by item upon delivery

Clearly state the editable files, released finished products and scope of use so that enterprises can continue to use and update them.

Written confirmation of quantity, file format, source files, revision rounds and fees.
The copywriting, subject, system, and data are consistent with each channel version.
Desktop and mobile readable, contact details, links and QR codes available.
The delivery catalog records the version date, intended audience, and the person responsible for updates.
Expenditures for production, installation, printing, development, live shooting, dubbing and external channels are confirmed separately.
After changes in business or preparation progress, update and archive the old version according to the confirmed scope.

CLEAR ROLES

Divide responsibilities,
Write into the work plan.

Service Team

Responsible for positioning, creativity, production and communication coordination, organizing delivery documents and execution records, and advancing according to the confirmed scope.

Enterprise Team

Provide authentic information and material authorization, confirm the brand proposition, content version and budget, and publish external materials after authorization and review.

Professional and channel partners

Media, KOL, production and event resources are coordinated according to conditions; professional opinions, technical implementation and third-party approval are confirmed separately.

BEFORE WE START

Before cooperation,
Let’s make the key issues clear first.

Organize my needs

Do the 27 deliveries have to be purchased as a set?

Modules can be selected by target and existing materials. The list quantity is a reference configuration, copywriting and design, script and production can also be agreed separately; the final quantity, specifications, language, cost and cycle are confirmed on a project-by-project basis.

Can we just do brand positioning, VIS or white paper?

You can first discuss the scope of cooperation around a clear task. Positioning, vision and content need to be connected with each other, and existing data can be used as a starting point; the specific quantity, version, revision rounds and acceptance criteria should be agreed upon before cooperation.

Does the official website expression include website development?

This service focuses on the content structure, copywriting and brand presentation of the official website. Technical implementation such as website development, DApp functions, and system deployment need to be confirmed separately and can be connected with technical implementation services as needed.

Do BP and institutional materials include business model, institutional or path-to-market design?

These deliveries are based on existing business, approved systems and confirmed development plans, and are responsible for the organization and presentation of materials. When it is necessary to redesign the business model, governance system or listing path, corresponding professional services can be connected and the scope can be agreed separately.

How are media, KOL and event expenses arranged?

First confirm the audience, region, resource conditions and budget, and then discuss adapted cooperation. Expenses on content services, production, placement, external channels and activities are listed separately, subject to the confirmed scope and agreement.

Do you promise exposure, customer numbers, or funding results?

The cooperation focuses on clear service work and delivery acceptance, and does not promise fixed communication volume, customer acquisition number, financing or revenue results. The report is based on actual performance records and feedback where available.

What information does the company need to provide?

It is recommended to prepare a company and business introduction, target audience, existing brand and content materials, public facts and evidence, as well as promotion goals, time and budget direction. Enterprises need to confirm that the information is accurate, the materials are authorized, and the standards for external release are met.

and investor relations and community operations?

Brand promotion focuses on positioning, vision, content and market communication; investor relations focuses on capital communication and institutional contacts; community operations focuses on member participation and sustainable operations. Cross-domain tasks can be coordinated, and responsibilities and scope are confirmed separately.

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