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THINK TANK / Think Tank

Let your thoughts go into specific problems.

32 original Chinese articles. Find by type and ecology, read in full, and check back along with the source.

32 think tank articles · Original Chinese text

Public relations thinking: Think clearly about people and things first Chinese source

When doing public relations, first find out what the other party cares about, and then determine where the two parties can connect. By looking at needs, pain points, resistance points and interests separately, and then understanding what is wanted, needed, and necessary, many issues in cooperation will be easier to explain clearly.

Wei Tengfei · Andrew David W.Y. Read the complete text → Chinese source

How to achieve unified expression and continuous updating of enterprise content system? Chinese source

The company introduction has been made, the official website is online, PPT, brochures, and videos are also available. Looking back after a while, I found that the business scope written in several places was different, the cooperation conditions had been adjusted, and old documents were still being forwarded. Someone asked which version could be used, and everyone started looking for documents and asking the person in charge.

How can a project schedule advance through clear conditions? Chinese source

Put target dates, prerequisites, evidence of delivery, and verification responsibilities into the same schedule. Distinguish three types of dates, sort out dependencies and parallel work, and deal with obstructions along the three paths of certificate replenishment, change and suspension, so that every advancement and scheduling adjustment has a basis.

Contribution evaluation tabletop exercise: How do several roles view the same thing? Chinese source

After one thing is done, the business says that I negotiated with the customer, and the delivery says that without me handing over the things, the previous promises will not be fulfilled. The supply partner said there was a temporary problem and I was the one who connected the resources. People who do process improvement also feel that after this batch is completed, the remaining methods will continue to work in the future.

How to evaluate the contribution? Put six dimensions into one picture Chinese source

What basis are needed for role, contribution, time, responsibility, risk and strategic value? See different inputs clearly along six dimensions, and then form an interpretable evaluation through fact checking, objection handling and review. Attached is a fictitious delivery scenario, two machine diagrams and a blank recording sample form.

How does corporate culture enter into daily business choices? Chinese source

How do mission, vision and values enter into a specific business decision-making? Starting from the hypothetical situation of delivery commitment and quality verification, it connects the cultural basis, factual conditions, responsibility resources, evaluation and review, and uses two machine diagrams and a checklist to explain how culture enters daily work.

Traditional, simple, easy, diagram: thinking methods of business logic design Chinese source

For complex business issues, first sort them out completely, then refine the structure, verify the logic, and finally draw them into diagrams. This is the process of "organizing the complex into the complex, simplifying the complex into simplicity, simplifying the complex into simplicity, and transforming the simple into pictures".

How to put the source and purpose of funds into the same table? Chinese source

In the capital table, the most easily misunderstood thing is the total number. How much is listed in the budget, how much is planned to be raised, how much the other party says they are willing to invest, and how much is received in the account. Once these things are written in the same column, the project will appear to be profitable.

After the meeting, how to turn the consensus into an action sheet? Chinese source

Turn meeting discussions into executable arrangements: distinguish between decisions and pending decisions, write down goals, delivery, division of labor, time, dependencies and acceptance; continue to advance along task execution, blocking processing, results verification and review. Attached are two mechanical diagrams and a downloadable action sheet template.

Four things I check first in a collection of project materials Chinese source

Sort out the scattered project materials around the four questions of subject, assets, funds and equity. Through scope registration, cross-checking, batch supplementation and acceptance, the statements in the materials, existing evidence and matters to be verified are separated to form working judgments that can be handed over and continuously updated.

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