English website pages are available. Books, papers and formal documents remain Chinese sources.
CASE 002 / PERSONAL BRAND & DIGITAL EXPERIENCE
Let your personal brand have a clear domestic entrance
Organize the personal introduction and brand entrance, so that the domestic cover, international content station and WISER platform have a clear division of labor, forming a digital facade that can continue to be maintained.
Website and brand portal have been delivered
01 / THE BRIEF
Personal introduction, research content and platform practices of the same creator, oriented to different access scenarios. Domestic websites need to briefly answer "who is who, what do they do, and where to go to continue to learn more", and then hand over in-depth reading to the international complete website.
02 / CONNECTED WORK
First clarify the audience and tasks, and then arrange the content, reading path and maintenance method so that the planning can be implemented on the actual page.
Establish basic understanding with name, introduction, experience, working methods and videos, leave long content for subsequent reading path, and take into account the reading order of computers and mobile phones.
The domestic site handles first acquaintances, the international site handles research and work reading, and the relevant platform portal handles organization and product practice, allowing multiple domain names to collaborate around the same identity.
Maintain the output of the two stations separately, check the content and resources before publishing, and retain backup and version verification records before coverage, so that subsequent updates have a clear scope and basis.
03 / SELECTED DELIVERABLES
Public page archived on November 4, 2026. Click on the image to view the full screen, or visit the original site to continue reading.
Use domestic covers to undertake personal brand recognition, and then connect international content sites and the WISER platform. The page archive records the public presentation at the time of this compilation.
Visit the domestic brand entrance (opens in a new tab)04 / WHAT REMAINS
Use pages, content structure and maintenance methods to illustrate the value of this stage, so that subsequent updates can have a starting point.
Personal introductions and site entry points share one identity, allowing visitors to continue from an initial introduction into research, organizational or product information.
Domestic cover and international content platforms undertake different tasks, and content updates can be arranged separately according to target sites.
Page source, public assets and maintenance notes are retained together, with clear content and publishing boundaries for future work.
This case and the yutengfei.com case belong to the same personal brand project of Wei Tengfei, and respectively present two delivery scenarios of domestic entrance and international content platform.
This page presents the staged results of the website, content and maintenance process. Subsequent updates will still go through local editing, code review and official release respectively.
The screenshot of the website is the page archive on November 4, 2026; the continuously updated page shall be subject to the actual visit.
Based on the sub-station maintenance instructions, content editing rules and inspection records that have been formed by the project, and combined with the following public pages. Internal working documents are used to check the scope of delivery, and public screenshots are used to record the page at the time of this arrangement.
The case compilation date is November 4, 2026, which is different from the formation and launch date of various achievements of the website.
05 / START YOUR PROJECT
If you also need a personal brand portal or content platform, you can first sort out the audience, existing information and maintenance methods, and then discuss a suitable work combination.