English website pages are available. Books, papers and formal documents remain Chinese sources.
CASE 001 / BAIYIFENG GROUP
From the strategic perspective,
to brand and digital touchpoint building.
Connecting strategy, visual standards, the website and communication,
Let the brand form a set of expressions that can be used continuously.
01 / THE BRIEF
Ten Billion Maple carries out planning around physical consumption, supply chain collaboration, industry and capitalization. As touchpoints with partners, customers and the public increase, strategic propositions need to be translated into clearer, reusable content and visual language.
02 / CONNECTED WORK
Organize design and implementation with content as the clue,
Let every product be ready for the next step.
Sort out the mission, vision, values, positioning, proposition and brand story, and use coherent expressions in the group introduction, business materials and official website.
The attributes of the proposed draft will be retained, and formal adoption will be subject to the approval of the group.
From logos, colors and basic applications, it extends to store space, guides, packaging and digital screens to implement brand expression to different touch points.
Distinguish between brand application solutions and store space concepts, and do not replace real scenes with renderings.
Organizes content about, ecology, industry, culture and dynamics, etc., and provides entrances for desktop and mobile reading, menu navigation and visual works display.
The launch of the website and the advancement of business operations and capital projects are recorded separately.
Focusing on the communication theme of the Hong Kong Summit, five 20-second short videos and one 150-second main video were completed, complete with covers, subtitles and playback entrances.
The dissemination video contains AI creative schematic images and does not serve as a live record of the meeting.
03 / SELECTED DELIVERABLES
Select existing design and digital works.
Click on the image to see the full view in a new tab.
Three reference store types of 60, 120 and 240㎡ are used to organize the entrance, display, service and brand audio and video areas. The picture shows the conceptual design of the store space generated with AI assistance, not a real scene or construction drawing.
Use the official website to undertake the group introduction, ecological layout, industrial direction and brand culture. The picture shows the archive delivered in October 2026, and the online content can continue to be updated.
Visit the official website of Ten Billion Maple (opens in a new tab)
Five 20-second clips
A 150 second main clip
From theme planning, pictures, narration to subtitles, continuous communication content is formed. The video contains AI creative expressions and is not intended to be a record of the actual venue or assets.
View series of communication works (opens in a new tab)04 / WHAT REMAINS
The results are presented in actual products and delivery status,
Provide a foundation for subsequent brand and business work.
Arrangement of brand core expressions
Store-SI concept-system manual
Reference store type and space design
Communication videos produced and released
Demonstrate staged delivery of strategy and brand proposals, design documents, official website and communication materials. The formal adoption of brand suggestions, actual store construction, and OTCQB listing and financing progress are subject to their respective subsequent confirmation materials; this page does not list them as completed results.
Based on the brand strategic positioning plan V2.3 of the Ten Billion Maple project, brand VIS delivery instructions, Technology Blue Bright Gold SI V2.0 delivery instructions, official website full site online records and Hong Kong summit video release records.
The brand office application display uses Global Dark Blue Gold VIS V1.0; the store concept display uses Technology Blue Bright Gold SI V2.0, both marked with versions. Original internal capital plans, quotations and non-public business information are not available for download on this page.
Case compilation date: November 3, 2026. The date when the deliverables are formed is recorded separately from the date when the case is compiled.
05 / START YOUR PROJECT
Similar method, according to the enterprise stage,
Recombine existing conditions and specific work scope.